Gold is a line
Use champagne for hairlines, the seal and one primary action. Large gold fills cheapen the identity.
Brand kit
Ava for Lawyers brand kit
The marks, colors and type used across avaforlawyers.com. For partners, press and our own team: please use the files as supplied and keep clear space around the mark.
Ava for Lawyersby AssistCall
Ava for Lawyersby AssistCall
Color
Obsidian, ivory and a single gold line.
Mostly dark, quiet and precise. Gold is a hairline, a seal or a key number — never a large fill.
Obsidian
#0A0B0EPage background
Graphite
#14161BCards and panels
Ivory
#F3EEE4Text on dark
Champagne
#D4B47AHairlines, seal, primary action
Bronze
#9C7B45Gradient depth
Stone
#A29C90Secondary text
Typography
An editorial serif, a precise sans.
Instrument Serif sets headlines and figures (italic for emphasis). Inter Tight carries interface, articles and labels.
Aa
Instrument Serif · Regular & Italic
Display · headlines, prices, numbers
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 $ % ↗
Inter Tight · 400 / 600
Text · interface, articles, forms
Usage
Three rules that keep it recognizable.
Let the serif breathe
Headlines sit on generous dark space. Italic marks the outcome, not decoration.
Never imply advice
Imagery shows intake records awaiting firm review — never verdicts, merits, fees or promised representation.
Downloads
Brand package.
Vector marks, lockups, social card and tokens. Fonts are open-source (SIL Open Font License).
Your workflow, first
Let’s map your first week.
Bring the calls you want covered. We’ll agree the script, handoff and limits.